Tag Archives: malaysia

Happy 55th Birthday! We love you, Malaysia!

1Malaysia02

Negaraku,
Tanah tumpahnya darahku,
Rakyat hidup bersatu dan maju,
Rahmat bahagia,
Tuhan kurniakan,
Raja kita,
Selamat bertakhta

We sing national anthem every morning during school assembly. Nowadays, it seems that younger generation find it hard to develop spirit of patriotism for motherland. Yes, they still sing national anthem every day. But do they know well about our homeland?

Malaysia – a lovely tropical country with nice food and weather. We are geographically protected from natural disaster. We have harmony multi-cultural society. Why shall we lose our love and passion toward this homeland?

We have to treasure the lovely homeland with our children. A nation can never be truly free of all its negative aspects. We shall not be influenced by negative messages. It’s important for parents to educate the youngster how lucky for us to born on this land. We need to be united. No race, no skin colour, no language or religion difference from each other. We are Malaysian!

In-conjunction with the 55th Malaysia Independence Day, our sales & billing office is off on 31st August 2012 (Friday). We shall resume to normal business hours on 3rd September 2012 (Monday).

If you face any technical inquiries during this period, you may still reach our support team via the Emergency Mobile Contact Number +6012-6171688 or by submitting ticket to support@netonboard.com or www.supportchain.com.

Wish Malaysian Happy Independence Day! Malaysia, We love you!

Important of keeping pace with customer’s buying behavior

online-marketing

Malaysia internet usage population rise rapidly since 2007. Latest research shows 58.8% Malaysian is an active internet user in June 2011. It is a 15% increase over previous year according to the Neilson Company’s Mobile Insight Survey.

The arrival of internet age brings a lot of conveniences to human life. We share news, search to update our knowledge, set up business and maintaining social life via internet. We are now depending heavily on the internet to function every day.

Pre-internet age customer is lagging behind in today society; while online shopping is a fast growing purchasing trend. Customer prefers to shop at home via internet, and collect the purchased product from nearer shop or being delivered to the door step. It saves time and cost.

Malaysian is expected to join the online shopping population within 5 years. It is a global trend. As a business owner, revolution of customer buying behavior could be an opportunity or a threat. As long as we master the online marketing tools and further utilizing the available internet infrastructures and resources, we definitely are creating opportunities for our business.

How effective is online marketing? According to Neilson Worldwide’s “Trust in Advertising” survey, 40% of the customers trust email newsletter, which means email marketing strategy, can reach half of the potential group population successfully.

Malaysian young population age 20-24 are the highest internet users, almost six out of ten of them spending average 22.3hours online per week. We cannot deny that website and online marketing toolkits are vital to marketer’s proposal.

We should understand the pattern of our target group before we are implementing any of the available online marketing toolkits. We have to find answers to these 4 questions; Who are the customers? Where are they? How to influence them? Are they able to commit to the Brand?

Threat or opportunity? The answer is depended on how we handle the paradigm shifting of customer’s buying behavior. We should keep transforming to adapt to the new marketing environment by using new resources to the existing marketing strategy instead of remaining with the old pattern.